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Armani beauty opened a cashier-less pop-up store through RFID at the heart of Berlin's Potsdamer Platz during the Berlinale International Film Festival.
February 20, 2023
By: DAVID SAVASTANO
Editor, Ink World Magazine
Visitors to the Berlinale International Film Festival will be able to enjoy a unique shopping experience: Armani beauty has opened a cashier-less pop-up store at the heart of Berlin’s Potsdamer Platz. From February 16-26, film fans and passers-by may test and buy a variety of fragrances and make-up products in a highly personalized and convenient setup – made possible by grab-and-go technology provider payfree and Avery Dennison, a leader in digital identification solutions. It is the s...
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